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Motorsport provides a unique marketing platform which is as
powerful and exciting as it is varied.
Each sponsorship package offered by Dominic and his team
is bespoke, with the understanding that any partners that get
involved in supporting Dominic’s career will need to have a sound
business reason for doing so, with promotional activity tailored to
individual company needs.
The partnership can include a mix of visual branding (on the
car and driver race suits), online and social media assets, press
and PR opportunities plus activations and at-event promotional
A partnership could create numerous opportunities to directly
influence sales and increase brand recognition and value.



The Mini Challenge - as a support series of the BTCC - takes advantage of the huge viewing figures nationally and across the globe live on ITV4 as well as catch-up online and on ITV X.

UK TV Audience

14.8 Million

Trackside Audience

384,000 +

TV Time

70 Hours on ITV4 



The following additional promotional activity can be offered as part
of a commercial sponsorship deal:


Corporate branding on car, racewear and teamwear with

- Exposure gained via in person attendees and TV audience

- Social media exposure including direct posts about the business, as well as ‘mentions’ in the race weekend summary social media post

- VIP hospitality for corporate guests

- BTCC grid walks, exclusive access

- Trackside flyers, branded goods, pop-up banners or special offers

- Use of the race car as static display at shows and events

- Passenger experience days

- Networking opportunities with other corporate partners


Get closer to your audience and provide another channel of communication to directly promote your services and products.

Championship Reach

3,000,000 +

Driver Reach

30,000 +

BTCC Website Visits

235,000 per month

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